Vince Ricco
Round Rock, TX
Senior Safety, Security and Computer Vision Veteran
Dynamic, solutions-focused Senior Safety, Security and Computer Vision Veteran deeply understands the evolving landscape of networking and edge technology sales. Skillfully navigates complex global markets, ensuring alignment with strategic business goals while confidently fostering partnerships and crafting solutions that drive revenue growth. Excels in leadership, ensuring the team stays motivated and aligned with corporate objectives. Strong emphasis on innovative sales strategies and responsiveness to global market trends. Committed to continuous learning, adapts swiftly to industry changes, ensuring the brand remains at the forefront of the competition. Demonstrates excellent communication abilities, seamlessly interacting with stakeholders at every level and setting clear expectations for sales targets and team performance.
CAREER HIGHLIGHTS
Drove high-impact outcomes by centralizing key data metrics and creating, updating, and consolidating relevant technical and sales resources as Global Business Development Manager at Dell EMC.
Served as the key subject matter expert for North American sales, presenting Computer Vision Applications and third-party Video Management Systems as Business Development Manager at Sensormatic.
Delivered YoY revenue growth during the COVID-19 pandemic and exceeded industry growth averages in Video Surveillance and Vision-based sales on Dell EMC hardware.
Increased revenue by developing strategic partnerships to expand traditional network hardware sales as Senior Network Consultant at Allied Telesis.
SKILLS & EXPERTISE
Served as the key subject matter expert for North American sales, presenting Computer Vision Applications and third-party Video Management Systems and Video Cameras, emphasizing intelligent edge capabilities.
Spearheaded the “Safer Smarter Retail” project, integrating machine learning technologies, surveillance, and analytics, emphasizing collaboration with industry partners and stakeholders in retail and public sectors.
Established robust technological ties with industry giants such as Johnson Control's American Dynamics, Exacq Technologies, and Genetec, enhancing the companies’ technological footprint.
Moderated the LPF's acclaimed webinar, "The Future of Video in Loss Prevention,” featuring notable panelists from Intel, Axis Communications, and Ingles Stores.
Collaborated inter-departmentally, championing the expansion of video analytics, Machine Learning, and AI capabilities, resulting in design and installation efficiency growth.
Pioneered a shift from standard CCTV systems to advanced audio and video solutions, enhancing provision capabilities from edge to cloud and significantly increasing service reliability.
PROFESSIONAL EXPERIENCE
Sensormatic, Inc. by Johnson Controls | Round Rock, TX 2021 – Present
Business Development Manager North America | CCTV, Video and Vision
Networking Mastery | Edge Technologies | Global Strategy | Sales Leadership | Account Management
Partnership Building | Solution Crafting | Market Analysis | Trend Forecasting | Team Coordination
Revenue Growth | Client Engagement | Strategic Negotiation | Product Knowledge | Performance Metrics
Stakeholder Communication | Competitive Analysis | Budget Oversight | Cross-Functional Collaboration
Dell EMC | Round Rock, TX 2019 – 2021
Global Business Development Manager | Safety, Security and Vision: EMC ISILON
Served as the SME Resource for the Dell Technologies sales account teams on video vision-related projects specific to the ISILON large-scale storage and data management infrastructure products and solutions.
Achieved YoY revenue growth by devising strategies to drive, enable and assist all areas of sales opportunities for Video Surveillance, Computer Vision, Machine/Deep Learning, and AI solutions.
Exceeded industry growth averages across commercial and government enterprise sales by building out mind share for Video Surveillance and Vision applications across the business unit.
Designed and integrated a partnership roadmap within regional video surveillance growth plans focused on acquiring key regional ecosystem partnerships.
Established and cultivated partnerships with Axis, Hanwha, Milestone, Genetec, Verint, Motorola (Avigilon, PELCO, Watch Guard), Intel, Nvidia, Network Optics, BriefCam, and Arcules.
Drove high-impact outcomes by centralizing key data metrics, developing customer-driven dashboards, and creating, updating, and consolidating relevant technical and sales resources.
Axis Communications, Inc. | Chelmsford, MA 2012 – 2021
Business Development Manager | Technology Partner Program
Served as the Technology Partner Program SME focused on delivering strategies for solution overlay to vertical market BDs, RSMs, and channel Sales to create joint partner GTM channelized solutions.
Transitioned the Technology Partner Program from a Hardware Partner-focused program to a Technology Alliances program for North America with critical interactions with Axis Global Headquarters’ CTO Team.
Provided leadership on GTM strategies and solutions as the leading alliance interface with global industry-leading Cloud Service Providers, including Dell Technologies, Intel, Microsoft, and AWS.
Created highly integrated joint solutions that combined alliance partner solutions to create “1 + 1 = 3” market-ready collaborative solutions.
Translated product strategy into a go-to-market model as the Third-Party Solution Lead for Axis Based Servers, Appliances, and Cyber Security.
Allied Telesis | San Jose, CA 2008 – 2012
Senior Network Consultant
Directed and managed Global and National Accounts with a primary focus on developing new avenues for revenue and enhancing existing revenue streams through comprehensive and diversified solutions and services.
Boosted overall revenue by strategically forging and cultivating partnerships, broadening the scope into integration services, partner-driven software applications, and cutting-edge remote managed services.
Spearheaded initiatives to improve communication pathways between customers and the dedicated team at Allied Telesis Professional Services, which achieved an increase in customer satisfaction ratings.
Consistently nurtured and solidified a position as a trusted advisor with the leadership teams of critical customers, fostering long-lasting and mutually beneficial business relationships.
Proactively innovated and expanded the traditional network hardware sales portfolio, ensuring the brand's continual growth and consistent revenue enhancement.
ADDITIONAL EXPERIENCE:
Business Development, New Business at FibroLAN: 2006 – 2008
SVP Sales, Marketing and Support Services Americas at Allied Telesis, Inc.: 1998 - 2002
Co-Founder of Pernox, Inc.: 2002 – 2005
Founder of Ready Manager, Inc.: 2002 – 2008
Regional Sales Manager at Allied Telesis, Inc.: 1992 – 1998
STRATEGIC INITIATIVES
SAFER SMARTER RETAIL - Sensormatic
Designed a framework of audio, video and lighting technologies integrated into security zones.
EMC/ISILON TRANSLATION – Dell EMC
Translate Dell EMC validation labs into ISILON-specific testing and documentation to support on-prem to hybrid cloud-to-cloud video storage and orchestration.
UNIFIED CYBER ARCHITECTURE – Axis Communications
Orchestrated Axis internal, Dell EMC, Avaya and Genetec technical resources to create an IT-approved cyber hardening process in the Avaya interoperability labs.
ADDITIONAL CREDENTIALS
Technology & Tools:
Physical Security, IT, IoT, OT, Data Communications, Device Health, and Lifecycle Management and Monitoring, Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / Microsoft Visio / Microsoft SharePoint / Adobe Photoshop / Google Docs / Google Drive / Google Calendar Google Plus / QuickBooks / Dropbox
Certifications:
Axis Certified Professional / Allied Telesis Certified Network Engineer
Professional Affiliations:
Loss Prevention Retail Council / ASIS / SIA